Blame it on my interest in advertising or genes; I get immediately drawn to advertisements that kind of jerk me out of real life. I have recently seen a commercial of the brand, Imperial Blue, which had me in splits. But first allow me to enlighten you that Imperial Blue is the name of an alcohol brand. Unless one understands this little fact, it would be hard to grasp the gag. Since, the Indian government doesn’t allow advertisements of alcohol or cigarettes on TV or on the radio, this advertisement is shown as an advertisement for Imperial Blue soda. The humour, however, subtly suggests it’s an ad for alcohol.
The commercial starts with two friends conversing over soda (read drinks) in a house. One guy starts describing a flower, hoping that his other friend would help identify the name of it. After he describes it a little with a slur in his speech, his friend replies, “Lotus.” This guy nods his head sideways and says, “No”. Then, he adds that this flower is very beautiful, has sharp thorns on the stem and is quite well-known. His friend answers, “Rose”. The guy who asked the questioned looks relieved, turns around, and calls out to his wife… “Rose darling….”!
The commercial starts with two friends conversing over soda (read drinks) in a house. One guy starts describing a flower, hoping that his other friend would help identify the name of it. After he describes it a little with a slur in his speech, his friend replies, “Lotus.” This guy nods his head sideways and says, “No”. Then, he adds that this flower is very beautiful, has sharp thorns on the stem and is quite well-known. His friend answers, “Rose”. The guy who asked the questioned looks relieved, turns around, and calls out to his wife… “Rose darling….”!
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