Saturday, January 12, 2008

Ratan Tata on a path breaking "car" ride

I don’t go nuts over cars. But I guess Ratan Tata’s Tata Nano is here to drive lot of people nuts. The huge price-shrink in the car has caught everyone positively lulling over the price. Especially the middle class, which I presume is abundant in India.

But as far as the other car manufacturers are concerned, they are simply lapping the news with popping eyes and gaping mouths. Knowing they are almost done to death, they are involving in something most Indians are good at – mud slinging. But Ratan Tata with his usual grace seems to be unfettered. He challenges the competitors to fight a manly fight where it is truly worth battling – The market.

The Nano with its sleek look packs in features which involve common sense like tubeless tyres, single wind shield wiper and a rear engine.

With the Nano hitting the roads sometime late this year, I guess it will be a good bye, in other words, "ta ta" to other cars.

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